Apple World Trade Center

Welcoming the neighborhood. Welcoming the world.

Designed to echo the lines of a white dove in flight, the Oculus is located on one of the most profound sites in the United States. We’re humbled and honored to be here. Inspired by the design of the Oculus, we wanted Apple World Trade Center to feel like an extension of this amazing building.

“I’m very proud of the rebirth of downtown and of the impact Apple has on the process.”
– Kathryn Marshall, Cash Ops Specialist

Our Customers

The Oculus is also a major transportation hub for lower Manhattan. Apple World Trade Center will host a variety of commuters, tourists, and local residents. The team is prepared to deliver a customer journey made specially for everyone in this diverse community.

“This store represents the final process of an area that didn't think it could be rebuilt. Bringing community back to a community that hasn't felt alive in years.”
– John Lopiano, Genius

The Team

There are 270 employees in the store. The team includes people who come from 49 different Apple Retail Stores. They speak 25 languages, including 4 who use American Sign Language.

“I transferred from a store in Kentucky and it’s been such a humbling experience to be part of this opening.”
– Amir Ahmadi, Genius
“Seeing this process inspires me to be the best version of myself.”
– Jaleeza Boatwright, Cash Ops Specialist
“Opening this store has been a serene experience, unlike anything else I’ve ever done at Apple.”
– Arianna Meli, Business Specialist

In the Press

CNN Money

Inside Apple's ultra modern World Trade Center store

TechCrunch

Check out Apple’s new store at One World Trade Center

AppleInsider

Angela Ahrendts attends Apple Store grand opening at World Trade Center in New York City

NYMag

Here’s a Look at the World Trade Center Mall That’s Reopening Today



Visit Apple World Trade Center Online