Apple Online Store | Internal Communications Video Channel
I created a new internal video production department at Apple with an emphasis on driving sales and boosting employee engagement. My work involved designing the content strategy, defining the creative direction, creating videos, and managing the equipment budget.
ApplePedia Video Highlight Reel
See a collection of content I created to promote the video channel on ApplePedia, an internal web portal for employees.
credits: director, cinematographer, editor, motion designer
Online Personal Setup for Apple Watch
Learn how an Apple Specialist can help a customer set up a new Apple Watch remotely through an interactive session.
credits: writer, director, editor
Just Ask for iPad (UK English)
Watch a customer set up their iPad remotely through an interactive session.
credits: associate producer, casting director, inspired by Daniel's training video
Just Ask (Training Video)
I simplified a new and complex technology for everyone to understand. This video went viral internally and was elevated to the Marketing VP, which inspired Apple Marcom to produce a version for apple.com.
credits: director, editor
Introducing Lightbox
Introducing a new tool that allows Apple Specialists to demo an Apple Watch through an interactive session. Patent pending.
credits: writer, director, cinematographer, editor
We're investing in you.
See an honest and transparent message from an executive to employees.
credits: writer, director, cinematographer, editor, motion designer
Explained: Welcome Specialists
Learn more about a new team designed to provide a more seamless Apple experience.
credits: writer, director, motion designer
Holiday Season with Product Merchandising: Bebop Drone (1 of 4)
Explore some of the hottest holiday gifts with the Apple Online Store Merchandising Team. Other products featured include Orbotix Ollie, Jumping Sumo, and GoPro HERO4. Action shots were sourced from third-party product videos.
credits: director, cinematographer, editor, motion designer
We are Apple Retail.
We inspired the community through a crowdsourced video that was used to celebrate the integration of Apple online and retail stores.
credits: director, editor
Inside Fraud Prevention and Payment
Go behind the scenes to explore one of the more misunderstood and important teams for the Apple Online Store.
credits: writer, director, cinematographer, editor, motion designer
Volunteering at Apple
An Apple team based in Austin chooses to volunteer for their quarterly team building event.
credits: editor
ApplePedia Highlights
Watch a highlight reel used to demonstrate the value of the internal communications team.
credits: writer, director, editor, motion designer