Apple Online Store | Internal Communications Video Channel

I created a new internal video production department at Apple with an emphasis on driving sales and boosting employee engagement. My work involved designing the content strategy, defining the creative direction, creating videos, and managing the equipment budget.

ApplePedia Video Highlight Reel

See a collection of content I created with my motion design partner to promote the video channel on ApplePedia, an internal web portal for employees.

credits: director, cinematographer, editor

Online Personal Setup for Apple Watch

Learn how an Apple Specialist can help a customer set up a new Apple Watch remotely through an interactive session.

credits: writer, director, editor, compositor for contact center segment

Just Ask for iPad (UK English)

Watch a customer set up their iPad remotely through an interactive session.

credits: associate producer, casting director, inspired by Daniel's training video

Just Ask for iPad (Portuguese)

Watch a customer set up their iPad remotely through an interactive session.

credits: associate producer, casting director, inspired by Daniel's training video

Just Ask (Training Video)

I simplified a new and complex technology for everyone to understand. This video went viral internally and was elevated to the Marketing VP, which inspired Apple Marcom to produce a version for apple.com.

credits: director, editor, compositor

Introducing Lightbox

Introducing a new tool that allows Apple Specialists to demo an Apple Watch through an interactive session. Patent pending.

credits: writer, director, cinematographer, editor

Eight Lucky Chinese New Year Greetings

Experience how we humanize our executive team for employees during a special moment of the year.

credits: writer, director, cinematographer, editor, partnered with motion designer

We're investing in you.

See an honest and transparent message from an executive to employees.

credits: writer, director, cinematographer, editor, motion designer

Explained: Welcome Specialists

Learn more about a new team designed to provide a more seamless Apple experience.

credits: writer, director, motion designer

Apple Watch Developer Diaries: Shazam (1 of 7)

Meet some of the first app developers for Apple Watch. Other apps featured include Evernote, TripIt, Instagram, Flipboard, OpenTable, and Strava.

credits: director, cinematographer, editor

Holiday Season with Product Merchandising: Bebop Drone (1 of 4)

Explore some of the hottest holiday gifts with the Apple Online Store Merchandising Team. Other products featured include Orbotix Ollie, Jumping Sumo, and GoPro HERO4. Action shots were sourced from third-party product videos.

credits: director, cinematographer, editor, motion designer

We are Apple Retail.

We inspired the community through a crowdsourced video that was used to celebrate the integration of Apple online and retail stores.

credits: director, editor

Mastered by You

Take a look at how Retail Marketing celebrates the winners of an Apple Music contest through crowdsourcing. This one goes out to the Snapchat generation.

credits: director, editor

Inside Fraud Prevention and Payment

Go behind the scenes to explore one of the more misunderstood and important teams for the Apple Online Store.

credits: writer, director, cinematographer, editor, motion designer

Volunteering at Apple

An Apple team based in Austin chooses to volunteer for their quarterly team building event.

credits: editor

New Apple.com Walkthrough (2 of 3)

Get a feel for the new apple.com design and shopping experience with the product manager.

credits: director, cinematographer, editor

ApplePedia Highlights

Watch a highlight reel used to demonstrate the value of the internal communications team.

credits: writer, director, editor, partnered with motion designer